Wednesday

Netflix was about to launch its new teenage show - Wednesday, based
on the Addam's Family character. But how would we get today's teens
to connect to a character mos of them had never heard of? And in a week they were all going through ENEM (SAT like exams), which they call “a torture”?

Well, we decided to join the conversation. And lucky for us, our character happens to be the biggest torture fan. So we set up “Torture's after ENEM” - a special premiere only for the ones who had gone through the torture of a 6 hour exam.

After fans were familiar with Wednesday's peculiar sense of humor, we created a Twitter bot so they could use it in day to day life, getting their relationship with the show much further than the screens.