Vamos Marcar

You know when you keep trying to settle up dinner dates with friends, but it never actually happens?
In Brazil this is so usual that the expression “vamos marcar” (let's settle up) became a mock.
And that's why we used it as the mot of a campaign for more gatherings around the table.

To inspire people, we started by setting up the most iconic meeting between the country's most beloved celebrity duo. The meeting video reminded people of what happens when we make plans and actually follow through.

Turning the gathering's most inspiring and funny moments into short contents was strategic to make it go viral and inspire even more people to make their own “vamos marcar” happen.