The Hexa Haircut

🇧🇷

World Cup, 2022.
As the Brazilian national football team's major sponsor, Itaú's mission was to inspire people in showing their love for team.
So we did it in the most intense way possible: joining forces with @wrbarbeiro, we made The Hexa Haircut go viral. Basically, a trend where everyone started to stamp the love for the team on their heads.