Don't Touch, It's Art

Deca, the major sanitary wear brand in Brazil, was about to launch a new line of touchless sink faucets. As a premium brand, their most important goal was to make the line look artsy and sophisticated.
With that in mind, the creative idea was to combine the product feature - touchless - with the desire to make the product look unique, and came up with the concept: Don't Touch, It's Art.