Chef's Placement

After 2 years working with Stella Artois, the radar for brand opportunities was, let's say, sharp. So, when the new prime time telenovela came along with 2 female chefs as leading characters, we wondered how this major visibility could benefit real life chefs.

We turned chefs into characters, and the (huge) audience into costumers in their restaurants, blurring the lines between fiction and reality.