Army of The Dead

netflix was about to launch army of the dead: zack snyder's new zombie movie.
and we had to show fans that it wasn't ~just another zombie movie:
the dead in it are organized like a real army, unlike usual dumb zombies,
and therefore superhard to beat.

so, we came up with a twitch strategy approaching zombie games' fans.
and gathered the greatest team of streamers for a hard task: 𝕝𝕠𝕤𝕖 𝕒 𝕘𝕒𝕞𝕖 ☹

with the right influencers, in the right platform and the right script,
we made it an actual native ad.

and fans went crazy about it.

when the conversation was on, we went big on the streets, making neon-giant-sized statements that army of the dead is a must watch netflix release.